By: Amanda Evarts
For over a decade, Cinemagic has woven itself into the cultural fabric of Los Angeles, offering unparalleled film and television industry opportunities to the city’s youth. Partnering with leading film studios and production companies, Cinemagic has engaged thousands of young minds, fostering creativity and collaboration in schools across LA. “Since our inaugural program in 2010, we’ve championed school partnerships, encouraging unity in pursuit of common goals despite diverse backgrounds,” Cinemagic reflects.
Cinemagic’s impact on LA’s young talent is profound, demonstrated through various initiatives such as a recent collaboration with the Hawthorne School District. This project culminated in the production of a short film, with Cinemagic stating, “The project encompassed comprehensive masterclasses on all facets of film production, fostering learning, networking, and significant personal growth to help students realize their aspirations.”
One of the poignant success stories is the 2023 short film “Heaven on Earth,” produced in collaboration with the British Consulate Los Angeles. This film, inspired by young activist Heaven Watson from LAUSD’s Jordan High School, highlights climate change through her personal journey. Heaven’s advocacy against environmental pollution in her community became the film’s heartbeat. “Bringing this narrative to life allowed us to address crucial environmental issues across educational, artistic, and political spheres,” Cinemagic shares.
Cinemagic meticulously designs workshops and projects to resonate with the diverse cultural backgrounds of LA’s students, emphasizing universal themes such as the environment, friendships, mental health, and resilience. These ideas often originate from the participants themselves, giving them a platform to express their voices and experiences. “We celebrate diversity and what makes each student unique while fostering an understanding of differences,” Cinemagic emphasizes.
The organization’s dedication to nurturing young talent is evident through its strong relationships with educators and its careful tracking of student progress. Cinemagic not only monitors students’ achievements but also celebrates their transformation in confidence and self-belief throughout each project. “We cherish stories of students pursuing their passions after receiving encouragement from our speakers and guests,” Cinemagic notes.
Industry professionals and mentors are integral to Cinemagic’s programs, offering students invaluable insights and real-world experiences. Their interactive sessions allow students to explore personal interests and career goals. “Our mentors engage with students to understand their aspirations, sharing advice that is truly priceless,” Cinemagic remarks. This year’s notable guests included Emmy-winning TV Producer Jillian King, Warner Bros EVP Dan Dark OBE, ITV Correspondent Ross King MBE, Production Sound Mixer Peter Devlin, and entertainment executive Shelley Reid.
Cinemagic’s commitment to accessibility ensures that all LA students can partake in its programs without financial barriers. By offering these opportunities free of charge, Cinemagic creates an inclusive environment that welcomes all students. “Our programs are free of charge, ensuring inclusivity and accessibility for all,” Cinemagic underscores.
Looking forward, Cinemagic remains dedicated to fostering creativity and diversity. With plans to expand their annual filmmaking projects and deepen collaborations, Cinemagic continues to empower the next generation of storytellers. By consulting with educators and addressing themes relevant to young people, Cinemagic ensures a supportive environment where all students can explore their passions and reach their full potential.
Published by: Martin De Juan
