Photo: CNN

It looks like more and more industries are leaning towards the new normal and adapting their artwork for the digital future. 

The New York Fashion Week saw a digital fantasy with designer Maisie Schloss’ 7-foot-tall holographic models sporting chic partywear. 

During the weekend, the Fall 2022 show guests walked into a gallery venue to see the virtual models assembled in a line, doing a series of motions on repeat, much like a GIF. These models were inspired by “Monsters High,” a 2010s franchise featuring dolls by Mattel. 

A few sported body paints of green and blue and the ears and fins of creatures while they went around the space with hips swayed and fingers pointed at attendees, at times radiating animated blue lightning or bubbles. 

The retro-futuristic pieces have an overpouring detailing that points to the possible virtual future of fashion. A few models sported VR glasses—with several throwback 2000s outlines, including sparkling party tops, body con designs, vinyl trench coats, and backless halter gowns. 

Schloss stated that they wanted to “really push the whole fantasy of what we can create” in the team up with Yahoo. “I  really wanted to serve as a study of the often blurry line between reality and fantasy—what makes something that is real feel unreal?” she said in a video call. 

Based in LA and whose label name came from her mother’s maiden name, Schloss kickstarted her career under Kanye West’s supervision. She started as an assistant at Yeezy and climbed her way up to a womenswear designer. West gave her the first grant from his incubator program three years previously, and she established her label. 

After that, she rose to the fashion industry, with her designs worn by Kim Kardashian, Bella Hadid, and Kylie Jenner. The designs have even appeared in Euphoria, an HBO show.


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