Given the right amount of brilliance, passion, and resilience, as well as a high degree of knowledge of the craft, almost anyone can launch themselves towards greater heights. After all, with the advent of technology, along with the changes in the current economic and social landscape, anyone can pursue success so long as they pour their hearts into their crafts. However, climbing the summits of success is one thing. Translating one’s purpose-driven vision into reality is another. In the case of JM Balbuena, the mind behind a trailblazing enterprise, she has managed to make waves across multiple industries for her dedication to making a difference in the world. Standing at the helm of Boycott Shitty Weed, this emerging powerhouse is bound to take the industry by storm.

With the advent of the digital era, people have become more informed of the defining challenges we are currently experiencing during these trying times. On top of the global health crisis, climate and environmental emergencies have also surfaced, pushing consumers to demand change based on socio-environmental concerns. It has then become imperative for businesses to address these matters and make it their priority while actively contributing to the growth of the communities they serve. In cognizance of this issue, Boycott Shitty Weed seeks to address the gap.

Boycott Shitty Weed is a cannabis lifestyle brand founded by Latinx entrepreneur, author, and Navy veteran JM Balbuena. The brand dares to be blunt without compromising creativity. It serves as a go-to resource for high-quality cannabis advocacy while contributing much to the wellness, culture, and lifestyle of individuals around the world. More impressively, BSW is a brand that aims to de-stigmatize cannabis through fashion and information.

Being more than a run-of-the-mill cannabis brand, Boycott Shitty Weed not only advocates for the importance of high-quality cannabis but also elevates the cannabis community through its cause-oriented initiatives. With its recent partnership with The High Consultants Group, or THC group, it aims to make a difference in the world, addressing socio-environmental issues while championing the cannabis industry’s movement towards sustainability. Every twenty-first-century socially conscious cannabis enthusiast may find comfort in pushing worldly reforms through the movement initiated by BSW and THC Group.

“I am so proud to have joined forces with THC Group in this amazing effort to contribute to making this planet a better place. We urge the cannabis space to make progress, even if it’s not yet perfect. Due to unfounded regulation, the cannabis industry has a long way to go in terms of becoming more environmentally friendly, and we thought the best way to start is with what is at our reach: the products we offer. It’s a tiny step forward, but a step in the right direction,” shared Boycott Shitty Weed founder JM Balbuena.

“This being our first experience bringing a brand to life, we were highly motivated, but felt a lot of pressure to perform on the highest of standards. Working with JM helped us change those notions once we got to know her passion, determination and creativity. All of this and the great times and interactions shared, although virtual, made this experience the epitome of awesomeness,” said Danelson Maldonado, co-founder of THC Group.

Through its cause-oriented initiatives, Boycott Shitty Weed has made a difference in the lives of countless individuals and will continue to do so in the coming years. With its recent collaboration with The High Consultants Group, it aims to become a life-changing platform, leading individuals and communities towards impressive heights.

To know more about Boycott Shitty Weed, you may visit its website.


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