Any professional, practitioner, or entrepreneur who delivers consistent quality services and demonstrates genuine dedication to their craft is bound to attract and gain the loyalty of clients. This proved true for celebrity barber Charlie McCoy, an esteemed personality in the haircare space who has earned the trust of several household names because of his work ethic and expertise at the craft.
Charlie McCoy is the founder and CEO behind several highly successful brands. Before venturing into the entrepreneurial realm, this former Jehovah’s Witness spent years as a Master Barber for L’Oreal and Kiehl’s Since 1851. During his time with Kiehl’s Since 1851, this acclaimed figure had the pleasure of catering to a variety of customers, one of which is the film director and producer, Spike Lee.
For eight years now, the film industry mogul has considered Charlie McCoy as one of his go-to barbers. “For several years, Spike would come to Kiehl’s until I opened up the Artisan Barber location and he followed me,” he shares.
Artisan Barber is one of the several ventures under the belt of Charlie McCoy. Strategically located in the Upper East Side, it has established itself as a staple in the local community and continues to gain the patronage of countless clients.
On top of founding the barbershop, Charlie McCoy also launched a unisex luxury salon called Orchard & Ludlow. Located in the Lower East Side, this particular establishment doubles as an art gallery where New York native and artist Mark West is showcasing his creative outputs.
The success of both of these businesses, amidst the COVID-19 pandemic, has elevated Charlie McCoy into a reputable position, enabling him to three new brands that would include what would serve as the parent company of all of his initiatives. Artisan Luxury Brands, a consumer goods company, functions as the umbrella to Artisan Barber and Orchard & Ludlow as well as to The Grooming Alchemist and Artisan Media Group.
As a men’s lifestyle hub, The Grooming Alchemist offers services, especially to former Jehovah’s Witnesses who need guidance and direction after leaving the religion. On the other hand, Artisan Media Group acts as a full-service marketing and creative agency whose specialization is in marketing, brand development, and media advertising across diverse categories and segments.
Over the years, Charlie McCoy has expanded his portfolio of accomplishments by spearheading his ventures toward the top of their industries and earning the respect of clients, other budding entrepreneurs, and industry peers. Coming from a background rife with adversities, it was not easy for this icon to carve a path toward success, and yet, he managed to do so.
Fueled by the vision of dominating the commercial space while serving as a source of inspiration for dreamers who feel trapped in their circumstances, Charlie McCoy took risks and went all out in pursuing his goals. As a result, he now stands today as a force to be reckoned with.