Music Industry had shifted drastically due to the coronavirus pandemic. From the music albums, awarding ceremonies, concerts and festivals and other musical activities were postponed. That is why most of the artists resorted to live streaming and other social media platforms to connect with their listeners and fans. Hence, the impact of the pandemic has drastically brought adjustments that we are still hurdling on up to these days.
In United States, musical activities and venues will remain close due to the coronavirus pandemic. For the validity and statistics to be able to determine their decision, they have conducted a survey. And according to a new survey, 90 percent of independent venue owners, promoters and bookers say that they will have to close permanently within the next few months or more if they can’t get sufficient and reasonable of targeted government funding that is about to be given. This sounds so sad, right?
Moreover, the survey of nearly 2,000 music professionals was conducted by the National Independent Venue Association (NIVA), a recently established advocacy group for music venue owners and promoters. Its members include The Bowery Ballroom in New York City, Troubador in Los Angeles, 9:30 Club in Washington, D.C. and Ryman Auditorium in Nashville. The survey also entails the safety of all musicians and how the pandemic did pushed them to make the hardest decision.
With the gathered data, the survey aims to see the potential alternative cost of living of the music workers amidst the pandemic. The NIVA members were asked seven weeks ago if their businesses could remain open for six months without governmental assistance that went beyond the Payment Protection Program. The association points out that at this point, most musicians make the bulk of their income through live performances and touring — which they can’t do for the foreseeable future. The entertainment business is scheduled to be among the very last industries to reopen across the country, and many experts and industry leaders are now assuming that they won’t be able to reopen before 2021.
Even if venues were allowed to reopen sooner, public health restrictions like severely limited audience capacity would make their businesses economically unviable, the venue owners and promoters say. As a result, NIVA is looking to Congress to pass specific relief funding that would address their members’ needs.
In early April, the concert industry trade publication Pollstar estimated nearly $9 billion in industry losses due to coronavirus cancellations for 2020; on Monday, the advocacy group Americans for the Arts released its most recent impact findings, saying that 62 percent of American artists (across all disciplines) are now unemployed.
It’s better safe than to be sorry as they say and even though it will leave a pang on our chest, we have also to support the survey results. Whenever people eventually do go back out to hear live music, smaller clubs, festivals and niche artists may already be gone. Within the music community, performers and industry advocates have been expressing fear that the remaining music venues will be those owned and controlled by massive entities like Live Nation and AEG Presents. (On Monday, AEG Presents announced that it was taking significant steps to cut costs, including layoffs, furloughs and salary reductions.)
Musicians have also made their statement and expressed their thoughts about the notion. Amidst of the pandemic and Black Lives Matter Movement nationwide, they used their singing voice to support and scream for justice of the victims of violence and injustices. A number of prominent musicians are publicly supporting the association’s quest for federal relief, including Billy Joel, Lady Gaga, Kacey Musgraves and Willie Nelson.