Amit Aburman is not new to the world of non-fungible tokens (NFTs). He has spent many years immersed in FinTech, witnessing the rise of NFTs and watching as they brought new opportunities to the industry. His point of view, however, was always that of the investor.
Now, Amit is looking at NFTs from a new perspective, having shifted from being an investor to a creator. Rather than strictly pursuing financial gain from NFTs, he is now putting his energies into leveraging the technology to bring something meaningful to the world.
“This story needs to be told, and I believe I am the only one who can tell it,” Amit explains. “As an entrepreneur and a student of life, I have seen enough to know that the crypto space lacks meaning. The project that I have taken on will bring that meaning, which is why I am committed to sharing it with the world.”
The story that prompted Amit to make the shift from investor to creator involves twin sisters Netta and Hagar, both of whom struggled with an eating disorder from an early age. The twins used art as a means of processing their feelings and fighting back against their disease. The art they created serves as the foundation for the Twins Collection, which is the inaugural NFT collection being launched by Amit’s EyeSeeYou Project.
The reason Amit sees himself as the only one who can tell the twins’ story is because they are his sisters.
“This project and this story chose me,” Amit says. “When I was younger, I lived their pain with them, watching and trying to help, along with our parents. The experience gave me a unique perspective that allows me to be a vessel to bring this story to the world, and the story is just the beginning. Our vision is for the project to establish a true community, created for those who need to tell their story.”
To understand the full story that will be told through the Twins Collection, one must understand that Netta and Hagar’s story does not have a happy ending. Netta ultimately overcame her disorder and now works as a psychologist helping those fighting the same disease that she and her sister struggled with. Hagar, however, did not win her fight. After a suicide attempt, she spent 15 years in a coma before passing away.
“After Hagar died, we planned to honor and remember her by renting a gallery to showcase her art, but the project kept getting delayed,” Amit explains. “One day, I woke up and had a vision for the NFT project. It just came to me. I decided to leverage the years of experience that I had in the crypto space to create an NFT collection from 200 never-before-seen drawings and paintings created by my twin sisters.”
As the EyeSeeYou project began to come together, Amit realized that it had something that was rare in the NFT world. The circumstances of the art it would present gave it a power that few projects could claim. It would provide a deeply moving picture of pain seeking for a brighter future. In addition, the project had a purpose. It would go beyond selling art to create a place of hope and healing for those facing the same struggles that the twins faced. Finally, the project was intensely personal for Amit.
“Many projects came and went during my years in the NFT space, but only the ones that touch your heart and soul — the ones that you genuinely align with — are the ones that are worth creating,” Amit says. “This was one of those projects. It provides a vessel for us to offer hope to those with eating disorders. EyeSeeYou has a message for that community. It is meant to say, ‘We understand what you are going through, we know what it is like, and we see you.’”
To others who are considering stepping into the creator role, Amit warns that it is not as easy as it sounds, likening it to launching a startup. Success requires investing a lot of time, energy, and money. Teams need to be built and technological challenges need to be overcome. In addition, NFT creators need to keep a close eye on the ever-changing NFT market, adapting accordingly when market conditions require.
Still, Amit believes that it is important work with great potential that needs to be done.
“Our hope is that the Twins Collection will be seen as a courageous act of storytelling that will set an example for many others,” Amit says. “For many years, I was the one who was hiding my feelings about my sisters’ struggle and their disease. But sharing is caring; those are just facts. By sharing, I want to inspire other people to do the same.”
Central to the EyeSeeYou project is an innovative new concept that Amit calls “tell-to-earn,” based on Amit’s belief that creators who “mint the moment” by sharing their stories in NFT projects can earn more than money. NFT creators own their narrative, earning the right to retell it in an inspiring and empowering way. Happy stories can spread to a wider audience, bringing positivity and hope to countless others. Sad stories, like Hagar’s, can be transformed into a tool for healing.
“Ultimately, the EyeSeeYou project will give others the tools and the inspiration to mint their stories,” Amit says. “It will create a space where people can feel included and heard, perhaps discovering that they can live with a mental illness. The Twins Collection tells a cautionary tale with two different endings. By minting it, we show others that they can help those in need by sharing and owning their stories.”