Over the years, attending festivals and going to concerts have proven to be some of the most enjoyable and entertaining experiences in anyone’s life. With all the good music and great company they can offer, it comes as no surprise that ravers and partygoers consider such occasions to be memorable and worthwhile events. For this reason, RICO, one of the leading authorities in the CBD scene, created Heartbeat Lyfe, a platform grounded on building a community that fosters all-around wellbeing.
Since dipping his toes into the music industry, the Heartbeat Lyfe founder has been on the receiving end of numerous accolades and countless praises for his visionary flair and creative endeavors. As someone who has always been passionate about his craft, this luminary knows what it takes to bring music to a whole new level. True enough, the CBD mogul has established a reputable standing for being the life of any party.
Widely acknowledged for being a laudable figure in the entrepreneurial and entertainment side of the music scene, RICO went from being a New York raver to being the esteemed creator of Visions NYC and the founder of Heartbeat Lyfe. He even has booked the biggest bass artists like Flosstradamus, 12th Planet, Virtual Riot, Trampa, and Barely Alive. According to this multifaceted personality, his love for music inspired him to dive into the world of disc jockeying and start producing his own tracks. Previously he worked for A-trak’s record label, Fool’s Gold Records and is now working for Tommies Sunshine’s Record Label Brooklyn Fire Records.
In the process of experimenting with different styles and aliases, RICO started receiving an overwhelming amount of support from some of the industry’s most prominent stage names like Hardwell, Henry Fong, Wuki, and many more. This DJ support eventually led him to mentor and rave mogul Tommie Sunshine, taking his career to even more impressive heights. Today, this up-and-coming powerhouse is the label manager and A&R director for the record label called Brooklyn Fire Records.
With his passion for creating music and delivering better experiences for enthusiasts, he emerges at the helm of a flourishing empire set to revolutionize the overall music festival landscape—Heartbeat Lyfe. The company seeks to improve ravers’ festival experience by introducing hemp extract products that would allow individuals to create memories that are sure to last forever. More impressively, it aims to build a community of festival enthusiasts and music lovers across the world.
At the core of its existence, Heartbeat Lyfe is all about providing ravers with an experience unlike any other. Together with his long-time friend, who is also a CBD entrepreneur, RICO strives to keep the company’s quality high and its prices low. Their signature Cooling Gel and Lotion is a staple perfect for festival shufflers and head bangers.
“Our goal is to make Heartbeat Lyfe the festival standard for hemp extracts. Here, we want you to get the most out of festivals by giving your body and mind the care it deserves,” the founder explained. “Our products include CBD gummies, oils, brownies, lotions, and cooling gel perfect for all the headbanging or deep house chilling,” he added.
As proof that it is only just getting started, Heartbeat Lyfe intends to expand its horizons and broaden its reach by creating more groundbreaking innovations that would improve the festival experience and help ravers create a lifetime’s worth of fun-filled memories.
Learn more about Heartbeat Lyfe here.