$ir Mike is a hip-hop artist and record company co-founder from the East Coast. With a music career spanning more than eight years, $ir Mike is finally taking his music and record company to new heights. Despite the oversaturation in the music industry and the personal challenges that he has experienced, $ir Mike has his sights set on taking full control of his music and getting his brand known by hardcore hip-hop audiences.
The musician spent years as an underground artist because all he wanted to achieve was to make his brand consistent with his message. His music has brought with it influence and inspiration for many other up and coming artists. His unique ability to create new things and his work ethic are some of the things that aid his creative process. He once shot four music videos in one day, which must have sapped a great deal of creative juice.
Word started getting around about $ir Mike with the release of his mixtape, titled “Dreadication,” which contains a selection of remixed songs. He released a slew of songs that were part of his album titled Identity Theft in 2019. Some of the tracks include songs like “Low Life,” “GOD,” “Family Tithes,” “[email protected],” “Law and Order,” “Judas in the Ego,” “John Doe,” “Lost Ones Part 2,” and “Hear $ir, Mike.” He also has singles like “Sorry Not Sorry,” “Homies,” “High Life,” etc., to his name.
From the beginning of his music career, $ir Mike has always considered songwriting as the most important part of the music creation process. He takes his lyrics seriously and has also created some merchandise. “Early in my career, I had a dozen of good songs that I believed in. I learned quickly that I also needed to grow a lineup of merchandise with meaning alongside the music so that when people see these things, all they can think is $ir Mike,” he says.
Today, all he does is stay in charge of creating new material and content for his record label once the pandemic blows over. His five-year goal is to sign more artists, release new projects, promote them, and also go on a nationwide tour and possibly a global tour. In an oversaturated hip-hop world, $ir Mike plans to stand out, make himself more well-known, and build a community of loyal fans who enjoy his music and are inspired by it.
For $ir Mike, he sees his music as “medicine and candy.” He strongly believes that he only needs to reach the right audience and get them hooked to the raw hip-hop that he has to offer. He talks about society’s realities in his songs while creating an avenue to bring up other upcoming artists and make more money from music. $ir Mike plans to invest in other ventures so he can make more money to uplift his family and artists he plans to sign to 333 Records. Keep track of $ir MIke’s music by checking out his Instagram page, YouTube channel, and Spotify account.
