The design industry is a cutthroat industry where creative and business-savvy individuals put their skills to the test and shape the brands we know today. There comes a time within the creative space when a full-fledged genius is born. It doesn’t happen quite often, but James Sommerville pretty much fits the bill. Sommerville uses his adept design skills and creative genius to establish his own brand called Known Unknown.
Known Unknown is a global brand that is designed as a creative platform that delivers high-quality results to its clients. What originally began as a creative agency has now transformed into a global powerhouse in design, utilizing some of the world’s latest and most advanced technologies in automation, artificial intelligence, non-fungible tokens (NFTs), and cryptocurrency for a massive number of clients.
James Sommerville is at the helm of Known Unknown, which is why the tenets of the company stand firm at the side of the creatives that fuel the change we see in our world today. The renowned global platform boasts a 100% distributed model with the goal of connecting creatives from all disciplines from all over the world to mentor, share, collaborate, and grow together.
Known Unknown has fostered a community of creatives that have helped each other grow and deliver to their respective clients. The global brand aims to break the wheel and push the boundaries of the design industry. The company hopes to reinvent the perspective and standards of traditional creative agencies by carving its own path toward sustainable success.
James Sommerville himself is no stranger to the design world. He has been the Vice President of Global Design at The Coca-Cola Company from 2013 to 2018, which is an entirely impressive credential all on its own. Much more than his position, he has also delivered high-quality results at an astoundingly creative level, which is something that is extremely difficult to come by.
Sommerville has taken it upon himself to incite change and spark a revolution where it is most needed. He hopes to introduce unique and innovative ways to go about the designing process as well as the creative spark that it entails. To do this, Known Unknown fully utilizes modern technologies as it leverages concepts such as machine learning, cryptocurrency, AI, and other emerging technologies that will always put the company ahead of the curve.
Much of James Sommerville’s unique perspective stems from his 35 years of experience in the industry working alongside the biggest brand owners in the world, as was his experience as the ATTIK founder and as a high-ranking executive at Coca-Cola. Just recently, Sommerville has been tasked to globally rebrand big brand names such as Google, Ford Motor Company, HP, Kellogg’s, Pringles, Nature Valley, and Elanco.
Sommerville’s credentials don’t stop there. While he was with the Coca-Cola Company, he led the creative team behind the successful branding of the Coca-Cola trademark, Diet Coke, Sprite, Fanta, Minute Maid, Powerade, Mello-Yello, and many more.
He hopes to carry his massive tenure and industry experience to the modern world by applying innovative methods to Known Unknown. James Sommerville has also begun establishing formidable relationships with more than 200 clients, working strategically toward creating industry leaders out of today’s thriving brands.
Known Unknown is projected to generate five million creative members in the next few years, and James Sommerville is fully confident that his global brand will transform into the world’s most creative community in the years to come.