One way or another, artists inspire their viewers and listeners to explore what’s beyond their comfort zone. Lil Sporty D vividly remembers listening to Master P, New Orleans’ rap superstar. Since then, he aspired to pursue a career in music. Today, the artist, engineer, songwriter, and entrepreneur help the next generation of artists reach their dreams.
Damien Lil Sporty D Harris began his musical ventures at the early age of 12. He would record songs on cassettes with his brothers and friends. The artist grew up in a small town in Marrero, Louisiana, in a crowded two-bedroom household with 14 kids. He went through tough experiences, being raised by a single mother, and went through foster care several times. Amid the adversities, the artist found comfort in music.
He broadened his horizons by venturing into New Orleans, realizing that his passion truly lay in music. After attending community college, aiming to create a better life and escape poverty, Damien Harris began working on his own record label, exploring multiple sources. Additionally, he stayed true to his admiration for Master P. “He is my idol. He is the main reason why I started my own record label,” shared the artist.
Today, Lil Sporty D is the CEO of Mentality Music Entertainment, a full-service record label based in New Orleans, Louisiana. The company caters to a wide range of services—recording, music production, engineering, distribution, publishing, and many more. The CEO aims to reach the younger generation of musicians who want to make a name for themselves in the music industry. He seeks to be a reliable partner for upcoming artists, believing that they are the future of the music landscape.
Additionally, Mentality Music Entertainment equips its artists to scale their brand by teaching them the ropes of the industry. Lil Sporty D expressed that their ultimate goal is to become a household name in the country, recognized by many as a dependable companion for them to achieve success. The CEO and his company also want to help lessen the burden of student loans for artists who wish to create a career straight out of college.
“I wanted to help others have a better opportunity,” said Damien Harris AKA Lil Sporty D. He understands how challenging it is to begin a career in today’s heavily-saturated industry as he too was once in their shoes.
Since then, Lil Sporty D has done several collaborations with mainstream artists. Last year, his first single called “Certified” featured Magnolia Chop and Jay Jones, two famous artists signed to Lil Wayne’s Young Money Entertainment and Universal Records. His second appearance entitled “Like Whoa: featured the Sony Entertainment Artist Lil Noodle.
Lil Sporty D is on the way to releasing his new single called “Fearless” featuring Kidd Kidd, Young Juve, and ABG Keith, three artists—signed to prominent record labels and recognized in the music industry.
Asked what he plans to do in the future, Lil Sporty D aims to create new businesses geared towards strengthening the country’s education system and teaching the youth on finance management and investment.
Learn more about Lil Sporty D on Twitter.