Between June and August, the days are still growing longer, and the sun is shining brighter than ever. However, that long-since-faded summer tan cannot be retouched due to the strict quarantine measures brought about by the coronavirus pandemic. Despite this depressing situation, summer should not end on a low note.
In making summer available all year long during this period, Jon Giurleo produces tropical beats, helping individuals at home still enjoy the season. As an independent music producer, DJ, and entrepreneur, Jon has been producing electronic pop and dance music. Last 2019, he released electronic pop songs entitled ‘Someone Like You’ and ‘Right Here.’ To push himself further into the mainstream, he ventured out of his comfort zone and dropped his first hip-hop-inspired release titled ‘Vinny Chase’ featuring Dyl on June 12. Recently, he successfully released in the tropical house genre entitled ‘Back To You.’
Before becoming the independent artist he is today, Jon started making songs in his hometown in Massachusetts while he was still 15 years old. He would make hip-hop beats by listening to his parents’ sample old vinyl records collection. It was then that Jon fell in love with music and developed his technique. Later, he shifted his focus into electronic/contemporary pop and is always grateful to his family, close friends, and colleagues for motivating him to follow through with his dreams.
Jon’s independently produced songs are the products of a successful collaboration with distinguished, independent musical artists. He says, “I’ve been fortunate enough to work with amazing artists and network with some really brilliant people. Collaborating and bouncing ideas off other artists, producer friends, songwriters, engineers is essential. You’ll notice most of the pop and many electronic records that are produced today land on Billboard and see commercial success are the product of multiple songwriters, multiple minds coming together. Having a team that you are comfortable with and gel with is essential for cooking up hits.”
The socioeconomic crisis brought about by the coronavirus pandemic, however, has brought fear in independent artists and small businesses in the industry. Given that more prominent companies are filing for bankruptcy, smaller music productions are uncertain about whether they can break even and survive in light of their financial losses. For rising DJs and music artists that have recently made their start, the closures of nightclubs and bars limit their exposure to the world.
Now, more than ever, Jon promotes independent production and releasing of tracks because he sees and understands the unlimited benefits that come with being an independent artist. Through independent production, the artist has complete rights to their master recordings, have higher income percentage, and earn more as a result. However, his partial perspective towards independent artists is not to be construed as anti-label as he has created many connections with popular EDM labels.
Jon supports music distributors such as Tunecore, United Masters, Distrokid, and UJO, which allow artists to upload their creations and get paid for their songs directly. These companies are essential in promoting an artist-centric music industry, helping artists maximize the fruits of their craft.