Meaning of Mine is a renowned lifestyle brand that helps women recognize and get in touch with their inner emotions, transform how they project themselves, and develop self-love to the fullest. Their quality products offer the best fit and support the modern woman in her myriad of activities.
The brand consists of Mine Swim, Mine Sweats, and Mine Active. Their swimwear line is best known for string bikinis that provide support in all the right places. Mine Sweats is their collection of incredibly comfortable apparel that is perfect for lounging. Recently, Meaning of Mine also introduced activewear to support women working out and leading more active lives. The brand designs its diverse product offerings to redefine trends and break barriers.
Consciousness is at the forefront of Meaning of Mine’s mission. Being 100% women-owned and operated, the team understands first-hand the female experience. They also prioritize community outreach. They actively participate in charity events and pop up shops such as Honey Shine, the AWOM Programs, OK! Magazine, and many others.
Their most recent efforts include a shift to eco-friendly fabrics and creating a blog on their website. Since its founding, Meaning of Mine has always utilized top-of-the-line factories to carry out their production. The company also creates trends instead of following them. The company uses eco-friendly materials, and by doing so, the lifestyle brand is contributing to sustainability in the fashion world. The lifestyle brand hopes to reduce its impact on the environment as they pursue their goals.
The blog posts available on the brand’s website is a powerful tool that empowers women to live life to the fullest, where the modern woman can immerse herself in a host of meaningful posts that contribute to her holistic development. The brand’s Lifestyle of Mine extension provides women with a platform to connect and engage with each other. Together, they discuss a wide range of topics, including fashion, lifestyle, relationships, health, and more.
The sister dynamic between 21-year-old Camaryn and 18-year-old Elle Swanson gives Meaning of Mine its competitive edge. The Swanson sisters grew up in the multicultural and fast-paced environment of Miami Beach, and fashion always played a prominent role in their lives. Camaryn and Elle also come from a highly entrepreneurial family background. They developed a strong work ethic at a very young age. Having grown a significant Instagram following organically, the sisters wanted to use their platform for something more meaningful than just maintaining pretty pictures.
The Swanson sisters launched their brand to inspire girls to be the best version of themselves and feel confident in their own skin. The brand is the ultimate expression of their passions and life experiences. It is an amalgamation of their entrepreneurial skills, passion for fashion, commitment to supporting women, and responsibility to their community. Camaryn and Elle decided on the brand name—Meaning of Mine—to challenge young women to create their own meaning in life. Wherever their journeys lead, they can express themselves and feel confident with Meaning of Mine.
Meaning of Mine pieces are carefully designed and created to make women feel comfortable, confident, unique, powerful, and beautiful. Visit their website and Instagram page to see their full collection.