Photo: Pitchfork

Following the delivery of his most recent album, Mr. Morale & The Big Steppers, Kendrick Lamar has launched the music video for the song “N95.”

In the video, the 34-year-old rapper, co-directing with Dave Free, is seen drifting in the water as he mirrors Jesus’ execution pose, escaping from a group of men in pursuit and making doughnuts in a vehicle with Baby Keem, who co-produced the track.

“N95” is the second new video introduced by Lamar this month, following “The Heart Part 5.” Lamar is as yet the overseer of his most recent music video with pgLang associate Dave Free.

Outwardly, the rapper bent into the deep fakes of OJ Simpson, Kanye West, Kobe Bryant, Nipsey Hussle, Jussie Smollett, and Will Smith. Trey Parker and Matt Stone, co-makers of a comedy film with Lamar, have dealt with the video creation utilizing their studio, Deep Voodoo.

Lamar introduced the album last August and published a site called Oklama, declaring that it would be his last conveyance to Top Dawg Entertainment.

“I feel joy to have been a part of such a cultural imprint after 17 years,” he said. His promotional statement is like what Michael Jordan said of his legendary comeback fax. 

Mr. Morale is the first album the rapper delivered after Damn in 2017. He won a Pulitzer Prize and several Grammys for his 2017 album. He has gone through his years performing LPs and doing many undertakings and joint efforts, showing up in the tracks of Busta Rhymes, Terrace Martin, Sir, and Anderson.

Lamar has additionally collaborated on many times with Baby Keem, especially making “Family Ties” with his cousin. The craftsmen acquired the Grammy Award for Best Rap Performance in 2022 for the track.

Following his appearance in front of an audience during the Super Bowl halftime show in February, Lamar is booked to feature at Glastonbury and Rolling Loud Miami this year.

Lamar is often dubbed one of the most influential rappers of his generation. Apart from his solo career, he is also a part of the hip hop group Black Hippy together with his former Top Dawg Entertainment labelmates Ab-Soul, Jay Rock, and Schoolboy Q. 

He was raised in Compton, California, and started his musical career in his teenage years under the stage name K.Dot, releasing a mixtape called Y.H.N.I.C. (Hub City Threat Minor of the Year) that gathered local attention, resulting in his contract with indie record label TDE. 

Overly Dedicated earned him the beginning of his recognition in 2010. A year later, he independently released his first studio album, Section.80, which contained his debut single, “HiiiPoWeR.” 

Since that release, he has garnered many online following and teamed up with numerous famous rappers. Later, he had a record deal with Dr. Dre’s Aftermath Entertainment under Interscope Records. In 2012, Lamar made his major-label debut with Good Kid, M.A.A.D. City, gaining mass recognition and mainstream success.


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