As mothers, women often have to wear many hats, from being a caregiver to a nurturer to a manager, to a financial provider. The pressure of being a multi-tasker can be overwhelming, especially when they feel unrecognized or valued for their efforts. This is where cr8mychange comes in. This brand, founded by a mother who has been in their shoes, provides tailored, strategic coaching to help mothers get back on the financial path they have always wanted. The goal is to help mothers find clarity, create a strategy and execute it in a way that aligns with their values and lifestyle.
The brand’s founder, Rachana, knows firsthand the struggles of juggling family life with a career. So she invested in herself by hiring a coach and has since made it her mission to help mothers do the same. Rachana believes that the key to success is knowing where you want to go, and she helps mothers find their niche and create a plan to achieve their goals.
One of the unique aspects of cr8mychange is that Rachana works with each mother to tailor a strategy that aligns with their values. This means that her clients are not following a cookie-cutter approach but are instead being true to themselves and what is important to them. In addition, Rachana provides accountability and is there every step of the way to offer guidance and support, challenging perspectives when necessary.
In conclusion, cr8mychange is a brand dedicated to helping mothers achieve their financial goals while prioritizing their families. With a tailored, strategic approach, Rachana allows mothers to get clear on their niche, create a plan and execute it in a way that aligns with their values. This is a magical relationship that results in personal and financial growth.
We were able to sit down with Rachana for a brief Q and A :
Is there a personal story about you, a friend, or a family member that helped inspire you or inform what you do?
Yes, me. I was in the same position. I have always been a keen sportswoman; I was a gymnast and was fortunate to play lacrosse for England and compete in 2 world cups. An athlete’s performance is based on their mental game; this is something I had cultivated as a child with the different sports. It has shaped my thinking and contributed to my success off the sports field. In fact, I adopt many of the mindset strategies that come naturally to me in my coaching.
Before having my children and graduating from Durham University, UK, I worked at magic circle law Firm and a top-tier investment bank before moving to the US and starting my “married” life. We moved around with my husband’s job, so I was always somewhere long enough to settle and start the business I wanted to pursue. Shortly after, I lost my younger brother to cancer. It turned my world upside down. When he was sick, I spoke to him about starting a coaching business for women. I promised him that I would give it a go. He always had faith in me, but it never seemed the right time for some reason. It took me ten years (2 kids later) to find the courage to embark on the promise I made him. As each year passed, the feeling of guilt grew more substantial, and I had let yet another year pass without really knowing how I would help women and whom? Finally, I knew I had to do something. And that is when I started. I have never looked back. In hindsight, I needed to go through my life, feel the highs, the lows and the struggles of not knowing the what or the why in some cases, by knowing that I needed to do it. I can relate to my clients now so well, and it’s sometimes like reading their minds. It’s a fantastic connection, incredibly gratifying and rewarding, and I am privileged to walk part of their life journey with them.
What is your best advice to mothers reading this who wonder how they can get back on an even keel and kickstart their professional path again?
Absolutely. The key is knowing where you want to go. Be clear on what it is you want to do. You can wait for a few years and see if it comes to you, or you can be proactive and hire a coach to get you there faster. If you get the right coach, it can be transformational. My first step was hiring my coach, (Alma) who was pivotal to my success. I knew I had to invest in myself. If I wasn’t prepared to, then why would anyone else? I wanted to be able to provide top-tier coaching that yields results. Why? Because that was what I was after. I had my fill of self-help books, manifestation, and workshops, but I still needed to be where I needed to be. I know firsthand what my clients want and need because it is what I need. I went through the pain of figuring it out, and I don’t want others to go through that. Finally, just do it. What is the worst that can happen? It doesn’t work out, but you tweak it more often than not, and things begin to work. You would never expect to hit a hole-in-one the first time you ever picked up a golf club, right? It’s just like that. You don’t just throw in the towel and decide that golf is not your sport. You hire a coach who guides you, then practice, learn and tweak the process so you hit that hole-in-one.
About Coach Rachana
Rachana, who is of Indian descent and lives in Virginia, was born and raised in England. Her awareness and understanding of etiquette as a technique of demonstrating respect for and decency toward others have been strengthened by her diversified background. Rachana offers career-enhancing performance coaching and etiquette to her clientele. The outcome is extraordinary.
She understands the effect of striking a delicate balance between a competitive, determined spirit and the subtly important traits of empathy, kindness, and respect for others. However, she is adamant that helping her clients identify with their inner principles to achieve their goals is the key to a fulfilling life.
Her coaching enables those she serves to gain the edge needed to reach their next-level success goals without compromising their integrity. She draws on her background working for “magic circle” law firms, top-tier investment banks and her sporting contributions.
Rachana has represented the England national team in lacrosse, competing and holding medals in the 2 World Cup Lacrosse Championships. These experiences have enabled her to hone skills and a mindset that translates to all areas of her life. Skills such as gaining rapport, working effectively within teams and communicating under pressure to name a few! In her spare time, Rachana is also the co-host of an etiquette podcast, Manners Matter 2. It is a lighthearted chat about modern-day manners and how it impacts our lives, trajectory and first impressions.
