In an era where digital landscapes shift with the speed of a tweet, standing out in the cacophony of voices clamoring for attention requires not just talent but a symphony conductor’s finesse. This is where Tracy-Ann “Roxxi” Chung orchestrates her magic, harmonizing the vibrant rhythms of Caribbean music with the pulsating beats of modern PR and digital marketing. A maestro in her right, Roxxi has become an influential figure in entertainment PR, particularly for Caribbean brands, while mastering the intricate composition of being a working mother.
Roxxi’s journey into the limelight began not on stages or red carpets but in the digital realm. In 2008, she founded “Music Konnec,” a music blog dedicated to celebrating Reggae, Dancehall, and Soca — genres that pulse with the heartbeats of the Caribbean islands. Her passion for media and entertainment, coupled with her adept writing skills, soon caught the eye of Source Life Radio (SLR), located on Wall Street. Here, she not only lent her voice as an on-air personality but also produced and created digital content that resonated with fans across borders. Her weekly segment, “Top 20 Reggae and Dancehall Hitlist,” became a cornerstone feature at SLR, offering listeners curated insights into the trending beats of Caribbean music.
Roxxi’s talents did not go unnoticed; her ability to weave engaging narratives led her to rub shoulders with some of reggae and dancehall’s luminaries. Interviews with artists like Ricky Blaze, Future Fambo, Kranium, K’coneil, Omari Banks, and even King Yellow Man’s daughter K’reema highlighted not just Roxxi’s knack for storytelling but also her deep respect and understanding for Caribbean culture.
In 2019, Roxxi decided it was time to remix her career track by venturing into Public Relations. She joined PlayBook MG as a Public Relations Coordinator, where she fine-tuned her skills under the mentorship of celebrity publicist Marie “Driven” Theodore. Working alongside Marie exposed Roxxi to a new octave within the industry — one that involved strategizing campaigns for high-profile clients such as Remy Ma, Papoose, Spice Chef Patrick Wyclef Jean Marian Hall (aka Lady Saw), Sting Jamaica, and Mr.Vegas.
Roxxi describes herself as “a PR and marketing strategist with a New York City boutique firm background,” highlighting her versatility across various aspects of branding and promotion. Her mission? To generate buzz for music entertainment lifestyle brands through strategic connections to influential media while navigating marketing publicity initiatives, brand development, event production, and social media management product launches.
Her success stems from more than just industry knowledge; it’s fueled by genuine passion, dedication, client growth awareness, and forging connections that matter in today’s ever-evolving media landscape.
Despite juggling responsibilities as a working mother and professional dynamo, Roxxi continues to thrive and excel, making significant waves in world entertainment PR, notably representing beloved Caribbean brands and bringing them to the forefront of the global stage. Her secret lies in knowing how to blend traditional values with contemporary strategies to create unique, compelling narratives that resonate with audiences worldwide.
You can follow this remarkable woman’s journey and keep up-to-date with the latest projects through Instagram (@roxxichung_pr), Facebook (@roxxxichung), LinkedIn (Tracy Ann Chung). You can also visit her website at www.roxxxichungpr.com to witness firsthand how she combines artistry with innovation to elevate the projects she handles, ensuring they shine with the brightest lights in the international arena.
Roxxi Chung isn’t just behind the scenes—she’s leading the charge, transforming how we see experiences and celebrate rich, vibrant cultures through powerful and effective communication. Her story inspires many, showing what is possible when you marry your passions, professionalism, and unwavering determination to forge a path to success both personally and professionally.
Published by: Holy Minoza
