It’s a brisk morning in downtown Chicago. The hum of the city blends with the quiet determination inside a modest studio where two visionaries are crafting something that could disrupt an industry. There’s no fanfare, just the relentless pursuit of a dream that started as a side hustle in a faraway land. This is NXTmedias Digital Media Productions, a company built on grit, ambition, and an unshakable belief in the power of small businesses.
At the heart of it all is Phillip Sierra, a Colombian-American who, with the strike of a camera shutter, found himself catapulted into the world of digital media. In 2010, while still a journalism student, Sierra was hired to stream a live event in the Dominican Republic—a gig that planted the seed for what would become NXTmedias. The company’s roots are humble, initially serving nonprofits like the International Panel Physician Association and the Medical Organization for Latino Advancement. But even in those early days, there was a sense of something bigger on the horizon.
Sierra’s journey from student to media mogul wasn’t linear. There were detours—earning a degree in journalism from NMSU, a master’s in Health Communications from Northwestern, stints as an Assistant News Director for Univision El Paso, and later, as an Executive Producer for NBC Universal’s WSNS in Chicago. Along the way, he picked up three Emmy awards, but the accolades were never the goal. They were just milestones on the path to something greater.
The turning point came during a partnership with a nonprofit organization, where Sierra met María Jimena Sánchez, a Colombian expatriate with a formidable background in digital marketing and multimedia production. Sánchez, a Comunicadora and Multimedia Producer specializing in Web and Digital Marketing, was already a celebrated figure in the industry. She won the CUN Award for Women in Digital Entrepreneurship in 2014 in the city of Neiva, Colombia, receiving the honor of “Innovation ICT and Young Entrepreneur.” Her 12 years of experience spanned a broad spectrum of disciplines, including branding, graphic design, illustration, motion graphics, UI/UX, and digital marketing strategies.
Sánchez’s global footprint is impressive, having worked on campaigns across Dubai, the US, Colombia, and Chile since 2017. Her move to Chicago was driven by a desire to apply her vast expertise to the American market, where she met Sierra. Their meeting was more than a mere partnership; it was the fusion of two visionary spirits. Together, they transformed NXTmedias from a small operation into a burgeoning powerhouse, intent on leaving its mark on the digital media landscape.
But the world they’re building isn’t just about flashy ads or viral videos. It’s about something deeper. NXTmedias specializes in crafting bilingual content—messages that resonate with both English and Spanish-speaking audiences. In an industry where the loudest voices often drown out the rest, Sierra and Sánchez are carving out space for those who’ve been overlooked, giving small businesses the tools to amplify their stories in a way that’s both authentic and impactful.
Their work is not without its challenges. The digital media industry is crowded, and competition is fierce. But Sierra and Sánchez are undeterred. They know that the strength of NXTmedias lies in its ability to connect on a human level, to understand the unique struggles and aspirations of their clients, and to translate those into powerful visual narratives.
Yet, perhaps the most revolutionary aspect of NXTmedias is how it’s opening doors that were once tightly shut to small businesses. For years, access to premium advertising platforms like Hulu, Disney+, and Pluto TV was reserved for major brands with deep pockets. The idea that a local bakery or a family-owned hardware store could appear on the same screens as household names seemed like a distant dream. But NXTmedias is turning that dream into reality.
By harnessing their expertise and extensive network, Sierra and Sánchez are giving small businesses a shot at their 30 seconds of glory. Through strategic partnerships and innovative placements, NXTmedias has secured access to over 300 streaming platforms, offering their clients an unprecedented opportunity to shine in front of millions. It’s not just about buying ad space; it’s about leveling the playing field, about making sure that the voices of small businesses are heard loud and clear.
NXTmedias is not just a company; it’s a mission. The studio where Sierra and Sánchez spend countless hours is a sanctuary for creativity, a place where ideas are born, refined, and brought to life. Their commitment to quality is unwavering, and it’s evident in every project they undertake—from high-impact streaming ads to polished, engaging podcasts. They understand that in the digital age, visibility is everything, and they’re determined to ensure their clients aren’t just seen but remembered.
As NXTmedias looks to the future, its founders are clear about one thing: they’re just getting started. The company was incorporated in 2024, but its story is far from complete. There are more businesses to uplift, more stories to tell, and more barriers to break. Sierra and Sánchez are not content with being just another name in the industry. They want to be the name—the one that small businesses across the Midwest, and eventually beyond, trust to take them to the next level.
For more information about NXTmedias Digital Media Productions and its services, visit NXTmedias.com or connect with the company on social media:
Contact Information:
Email: info@nxtmedias.com
Phone: +1-915-252-0493
Published by: Martin De Juan
