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CREATIVE AGENCY HELPS ICONIC VENUE GET ITS “GROOVE BACK” WITH NEW PODCAST

CREATIVE AGENCY
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New York City’s oldest rock club, The Bitter End, has been home to some of the most iconic albums and artists over its nearly six decade history. Now this west village landmark is the home to something entirely new, a podcast. ‘The Groove Within’ is hosted by music industry veteran and musician Chris Pizzolo. The show is a video and audio podcast filmed live from The Bitter End that talks to some of the most celebrated side musicians in music history about how they found their groove. WATCH NOW

The podcast was born out of Pizzolo’s creative agency Immediate Family. The agency began working with The Bitter End in late 2022 to help bring more awareness to the club after the ravaging effects of the pandemic. Pizzolo and his team had a lightbulb moment to create the podcast and highlight the club’s rich history.

Pizzolo says, “For me,groove is anything that moves you closer to your curiosity, and is the flame that keeps the fire burning inside. I’m proud to have created this show and share it with fellow music lovers.”  

The first episode features Binky Griptite (Amywinehouse, Sharon Jones) and future guests include Brady Watt (Jack Harlow, Joey Badass, Styles P), Will Lee (The Late Show Band, D’Angelo, Chaka Khan) and more to be announced.

For more on information about The Groove Within, write info@immediatefam.net

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