Music is bigger than lyricism, melody, and rhythm; it is a culmination of an experience and intricate storytelling. Also, it is a business endeavor for individuals and brands that can leverage the increasing demand in the industry. When Pascal Khatami, popularly known as Katago, set out on his musical journey, he had a story to tell, and as a label boss, he was convinced that introducing advanced music marketing techniques would be beneficial to every creative out there.
Katago was born in Berlin, Germany, on the 22nd of March 2002, but he grew up in a small town called Maennedorf, near the city of Zurich in Switzerland. Katago has always been involved with music from a very young age, and by the time he was sixteen, he was convinced he wanted to pursue music professionally. As a result, he enrolled at DLD College in London, where he obtained a degree in Music Technology and hasn’t looked back since then.
After college, Katago decided to go into the mainstream music business and founded Khatami Music, a music management company offering services like social media marketing and music promotion for artists. Within its first few years of existence, the company would go on to work with established and popular artists such as Jt5k, Mr Richie Rich, Euro Money, among several others, thus establishing its brand authority and credibility within the entertainment and music ecosystem.
For Katago, arriving on the decision to pursue a career in music was born out of his desire to be self-employed. He recalled never envisioning himself holding a normal job. Hence, in 2016, settling on a music career was easy because it was a combination of his passion, educational qualifications, and opportunities available to him.
“I started with building my record label in 2016, and from there, I improved and optimized this idea. Over time, the record label transferred into the business I have today, which is based on Social Media and Music Marketing,” Katago shared.
Describing music as the only craft he ever fully understood, even before his degree, Katago released his debut single, HKML, in 2015, and even though music management responsibilities have taken most of his time, he is still active in the music scene since his debut. He is fresh from releasing his latest album, LDN Tape, which has proved to be a huge success, featuring rappers NOK1D and Calvin Sober. The album has amassed over 230k streams on Spotify so far. Katago found his style in music and represents this perfectly on this album. He focuses on reaching people’s emotions/feelings with his music by telling personal stories from his life.
“I try to tell stories in my music, parts of my life, good and bad things. My goal is to reach an audience that can understand what I want to say with certain songs, feel my emotions and understand my thoughts. My most successful songs are all about emotions,” he said of his artistry.
As part of Katago’s plans for the next decade, he hopes to expand his frontiers beyond his current reach. “I see myself as a 6-7 figure business owner. I am always looking to implement new services and ways to improve the customer experience. One of my main goals is to build relationships with them and to work with my customers’ long term because that’s what I wanted as an artist myself,” he explained.
Learn more about Katago by following his Instagram Page
