
Spider-Man: Brand New Day Sets $72M Preview Record
Spider-Man: Brand New Day earned a record-breaking $72 million in Thursday previews across North America, giving Sony Pictures and Marvel Studios the largest preview total ever recorded. The result places the Tom Holland-led superhero film on course for one of the strongest domestic openings in box office history. Key Takeaways Spider-Man: Brand New Day collected $72 million in Thursday previews. The film surpassed the previous preview record established by Avengers: Endgame. Tom Holland returns as Spider-Man alongside Zendaya and Jon Bernthal. The preview total is the highest recorded for any wide release in 2026. Early ticket sales exceeded the studio’s previous opening weekend projections. Spider-Man: Brand New Day opened with a record $72 million in Thursday box office previews across 4,300 North American theaters, giving Sony Pictures and Marvel Studios the highest preview total ever recorded before a domestic release. The result surpassed the previous benchmark established by Avengers: Endgame and immediately reshaped expectations for the film’s opening weekend. The early performance marks the strongest preview launch of 2026 and adds another milestone to the Spider-Man franchise. The latest installment reunites Tom Holland with Zendaya while introducing a new chapter following the events of Spider-Man: No Way Home. The








































