The emergence of YouTube content creation has brought about the rise of creative channels that have garnered a massive audience. Family-friendly channel Like Nastya is one such channel, chronicling the fun and engaging life of Nastya Radzinsky to children and parents worldwide. The popular YouTube channel recently accumulated over 100 million subscribers by creating entertaining content that also helps educate children on a wide variety of topics.
With the remarkable milestone that the channel has reached, Like Nastya has officially become one of the most subscribed and followed channels on the platform. This also places Like Nastya in one of the Top 5 most-viewed YouTube channels all over the world. In addition to accumulating over 100 million subscribers on YouTube, Like Nastya’s Instagram account also reached 500,000 followers this year.
Initially launched in 2016, Like Nastya has been bringing smiles to audiences worldwide by showcasing Nastya Radzinsky’s vibrant life. The channel prominently features the fantastic adventures of Nastya’s daily life as she takes trips to amusement parks across the globe, unpacks toys, and many more.
Throughout the years, Like Nastya’s content has evolved from its humble beginnings as an entertaining vlog. The channel’s recent content leans towards providing educational entertainment for kids and parents while also playfully covering important social topics such as bullying at school, familial relationships, and tips on making new friends.
Families all over the world have managed to bond by watching Like Nastya’s inspirational content together. This has allowed families to foster a sense of community with each other and help them realize that they are not alone in facing the countless challenges of daily life.
The Like Nastya channel is run and operated by a Miami-based family of eight-year-old Nastya Radzinsky and her parents, Yuri and Anna Radzinsky. According to Nastya’s father, Yuri, the videos have managed to captivate their target audience, and they hope to provide even more engaging content as they celebrate the channel’s latest milestone.
“We are always open to the new, and it is a great pleasure for us to provide subscribers with new formats. For example, we work closely with a psychologist, Ph.D. with specialization in child psychology, to deliver not only fun but also useful content for our followers,” said Yuri. When the couple realized that the platform they had built had become extremely popular with children and families, they decided to take things to another level by elevating their content about the scale of the brand’s massive growth.
“To reach 100 million followers, we constantly follow the trends. It is important to understand what barriers children have today and address them. We are also listening carefully to Nastya’sNastya’s suggestions for videos. She perfectly understands what is relevant for her age. Regular content uploads and a strong team are also important for success,” explained Nastya’s mother, Anna Radzinsky.
Nowadays, the Like Nastya YouTube channel has a team of up to 50 remarkable individuals from Europe and South Africa who produce daily content for the brand. The channel consistently uploads three videos per week, all thanks to the hardworking staff who ensure the content is on par with the brand’s standards.
Like Nastya is full of talented screenwriters, trendwatchers, producers, and motion design editors who work around the clock to get things up to speed. Currently, the Like Nastya production team has grown into different departments for content and social media, digital products, merchandising, innovations and experimental products, operational management, legal, and finance.
The Like Nastya brand has grown tremendously over the years. Apart from the wildly popular YouTube channel, the brand is also known for its mobile applications, social media, events, merchandise, and partnership projects with well-known brands such as Mattel, Nickelodeon, and Spin Master.
Ultimately, the goal has always been to inspire children in other parts of the world. In order to make Like Nastya’s content more accessible to other countries, the team has added several other subtitled languages, such as Spanish, Arabic, and many more. As of writing, the Like Nastya project has 21 channels across 19 different languages. In the near future, the team envisions bolstering the connection between the Like Nastya project and its millions of followers.
