The music industry has a lot of potential in bringing forth social awareness to society. Unfortunately, socio-political disengagement is often a norm in the said industry. More so about songs that tackle social issues such as race, class, gender, or the environment can be risky and a hard sell. However, like any other media platform, music can be a powerful vessel for change, a tool for social discourse. This is how Steve Bisson, or famously known as SWB, sees music. For him, it is a great catalyst for social change. As an emerging talented rap artist from Massasuchetts, music is his way of reaching the people’s ears and hearts regardless of race, gender, or background and raising awareness of societal problems we often hide under the rug.
His passion for music has always been inside of him, waiting to come out and flourish. His musical journey started with a diss track that he wrote and recorded to call out people he had problems with. Diss track after diss track, SWB’s music slowly got recognition from the people around him. By the time he got into college, he had developed his musical talent through collaborations, mixtape creation, and live performances on events. Day by day, Steve continued to pursue his career goals in the music industry. By 2018, he acquired his Master’s Degree in Global Entertainment and Music Business from Berklee College of Music.
From the get-go, Steve wasn’t always in it for the money or popularity. Rather, the purpose of his music was to spread a message and influence people. The narrative of his songs is heavily inspired by his father’s rise from poverty to success. That is why determination and perseverance are two of the most common themes in his music. His songs also shed light on important matters like racism, sexual assault, and alcoholism. A prime example is his newly released EP called “Last Words” which delved into his father’s story, police brutality, and pedophilia, among many others.
His other soundtracks, such as “Danger in the Neighborhood” and “If I Die” overtly address big real-world issues prevalent in society, especially in the United States. He believes that speaking out about these social matters head-on can incite awareness from people. Of course, he narrates the message over catchy beats and delivers it in a listenable form.
Despite becoming a rising star, SWB is fully aware of the privilege that put him where he is right now. He wants to extend the same help to underrated artists who never got the opportunity to be heard in an increasingly oversaturated market. Hence, he aims to establish his own entertainment venue where DJs and artists have the platform to showcase their undeniable talents. He sees himself releasing more music at the same time, discovering and supporting musicians like him. “Entertainment is a huge part of my life, and I want to create spaces for people to perform and consume music,” he shared.
Ready to challenge the status quo? Listen to the catchy beats and lyrics of SWB’s soundtracks on Spotify.