The success of any product, whether tangible or intangible, is in how well it is presented to the consumers. It is the same for entertainment products, especially music. Music needs to be delivered to the right audience, and the only way to make that happen is using the proper marketing channels. Visionary entrepreneurs Logan Simmons and Zach Conley built Volume Digital to help musical artists achieve effective marketing while launching their careers to the next level.
The entertainment industry comes with a cutthroat competition that has snuffed life out of many artists’ careers. Over the years, Logan Simmons and Zach Conley have built their reputation as artist managers, entertainment moguls, and social media marketing experts. They have worked with numerous artists, record labels, and corporate brands, which have contributed to making Volume Digital the giant it is in the entertainment world as a marketing agency.
Operating as a full-service marketing agency, Volume Digital offers its envelope services to independent artists, record companies, artist promoters and managers by ensuring the music gets to the right channels and audiences. The company’s flagship service is its “release-support” service, which helps its client promote their music releases to the right audience while ensuring it gains the momentum it needs to succeed. Some of Volume Digital’s other services include digital artist development, which places an artist, music company, record label, or other musically affiliated entities strategically in marketable light across all digital platforms.
“The music marketing industry needs more companies that can offer envelope services to musical artists so they can get the most out of their marketing efforts. Rather than serve its clients as resellers of individual services, Volume Digital has an in-house team of professional music marketers so that artists can get the services they need from the source,” Logan noted. “At Volume Digital, we save our clients the headache and bottleneck that comes with multiple vendors offering different marketing services. We are goal-oriented, efficient and committed to making our clients’ lives easier,” he added.
For an entrepreneurial journey that began when he was only fifteen years old, Logan Simmons has evolved immensely, educated appropriately and networked the right way to create such an impactful company with his co-founder, Zach Conley. Logan’s earliest sales expertise was acquired from traveling with his uncle around the country, making antique toy sales and hosting toy-buying events. Zach, on the other hand, took up his marketing career when he was twenty-one at a major record label as a digital marketing expert. They met each other in late 2017, and their shared passion for working on their terms while building a notable company brought them to the point they are today in the business and entertainment world.
Logan and Zach see Volume Digital becoming one of the pioneers of music tech and how it can help artists market their music better. They have their sights set on creating self-service marketing automation systems with cutting-edge technology. Their plans also include giving artists the autonomy to market themselves without hiring a traditional marketing agency, record label or marketing representative. “We want to give independent artists and signed artists a level playing ground to get their music out there,” Logan said.To learn more about Volume Digital, visit their website. Also, follow Logan Simmons on his Instagram page and Zach Conley on Instagram too.
