Alex Sattley, a Los Angeles native who grew up in Portland, Oregon, is not your typical 29-year-old. He’s the owner of one of the most successful private social media agencies in the United States, and he’s not stopping there. In the next five years, he envisions himself expanding his portfolio with two-thirds of franchises and a couple of international properties. But his journey to success has been paved with valuable lessons, hard work, and a burning desire to help others while achieving his goals.
Sattley’s story is a testament to the power of networking and seizing opportunities in the digital age. In 2017, he embarked on a career in marketing promotions, where he quickly learned the art of branding. His realization of the interconnectedness and accessibility of the social web inspired him to establish his own social media agency. The core principle behind his agency is to help individuals profit while allowing them to maintain their privacy and comfort zones.
One of the funniest mistakes Sattley made in his early career involved miscalculating the number of weeks in a year. He assumed each month had four weeks, leading to lower pay for himself and his employees. This blunder taught him the importance of meticulous planning and attention to detail.
What sets Alex Sattley and his company apart is their approach to handling accounts. They prioritize one-on-one interactions, fostering long-lasting connections with their clients rather than mass-producing content. It’s an approach that builds trust and ensures that each client’s unique needs are met.
Sattley’s advice to colleagues in the industry is to continuously set new goals and stay motivated. Burnout, he believes, often results from a lack of fresh objectives. As long as the work remains enjoyable, the money will follow.
He attributes much of his success to his core group of five close associates who keep him motivated and hungry. Sattley predominantly relies on word-of-mouth referrals from satisfied clients, a testament to the quality of service his agency provides.
Alex Sattley doesn’t keep his success to himself. He’s passionate about teaching young people the fundamentals of business, including budgeting, taxes, consistency, and property investment. He believes it’s crucial for the younger generation to understand the path to financial success.
One life lesson quote that resonates with Sattley is “Why not you?” He emphasizes that the only difference between those who achieve their goals and those who don’t is the belief in one’s own potential.
Reflecting on his journey, Sattley shares five things he wished someone had told him before starting his company. First and foremost, he stresses the importance of understanding taxes. He initially made mistakes with his personal taxes using TurboTax. Second, he mentions the significance of credit and the lack of education on how credit works. Attempting to buy a house with no credit history was a frustrating experience for him. Third, he advises caution when dealing with interest rates, recalling a car purchase that resulted in a six-year commitment. Fourth, Sattley underscores the importance of social connections in business. Isolating oneself, as he initially did, is not the path to wealth and success. Finally, he encourages everyone to live in the moment, ensuring they love what they do.
If Sattley could start a movement to bring goodness to the world, it would be focused on teaching people how to handle real-life situations and improve their problem-solving abilities. He recognizes the stress many people in business face and the importance of taking one step at a time to overcome challenges.
One of the most interesting encounters in Sattley’s journey was a chance meeting with an older man in a sauna at a local gym. This man owned the number one racehorse in the U.S., worth over $30 million. He shared his regrets about not appreciating his youth when he was broke and wishes he could turn back time to experience those moments again. This conversation left a lasting impact on Sattley.
As for his next big move, Sattley has ambitious plans. He’s focused on building his gym, expanding his barbershop, scaling his agency, and acquiring new properties as he enters his 30s.
Trust is a cornerstone of Sattley’s business approach. He fosters trust with his clients through honesty, open communication, and a willingness to learn from anyone. This open-door policy allows for the free exchange of ideas and ensures that clients never feel limited in their creative expressions.
The milestone Sattley aims to reach is an impressive $30 million, a testament to his unwavering commitment to the grind, consistency, and effective communication.
