Selena Gomez and Demi Lovato reunited on October 28 for a Rare Beauty campaign built around their Disney Channel history and a $50 blush bundle. The release revisits their 2009 film Princess Protection Program and early YouTube videos. It also follows an April concert reunion that brought the longtime friends together publicly.
Key Takeaways
- Rare Beauty launched its “Still Making Each Other Blush” campaign on October 28, 2026
- New photographs recreate the 2009 Princess Protection Program poster, while a video references the pair’s 2008 YouTube clips
- The limited-edition $50 Delena bundle includes two full-size liquid blushes and a brush, and is exclusive to U.S. customers on RareBeauty.com
- Gomez attended the opening night of Lovato’s tour in Orlando in April, months before the campaign
Selena Gomez and Demi Lovato have returned to one of their most recognizable Disney Channel collaborations in a Rare Beauty release featuring gowns, tiaras and a recreated movie poster. Unveiled Wednesday, October 28, 2026, “Still Making Each Other Blush” pairs the throwback imagery with a new promotional video and a three-item makeup set.
The release is a beauty collaboration rather than an announcement of a film sequel or new recording. Alongside the launch, Lovato gave a public update on the performers’ current friendship. Speaking to ELLE for an interview published on launch day, Lovato said, “It’s really great to be in a place today where we can collaborate on things, but also just hang out and spend time together.”
Selena Gomez and Demi Lovato Recreate Their Disney Movie Poster
The most direct reference to the pair’s acting history is a photograph inspired by Princess Protection Program, the Disney Channel film released in 2009. Gomez wears a teal gown and tiara, while Lovato appears in yellow with a crown. They pose on stacked luggage, echoing the arrangement of the original promotional image.
Gomez played Carter Mason, a teenager whose family shelters Princess Rosalinda, portrayed by Lovato, after the royal character enters a protection program. The characters begin with different backgrounds and eventually form a friendship. The campaign recreates the film’s promotional style but does not feature a new scene or an announced return of the characters.
A separate video revisits The Demi and Selena Show, the informal YouTube recordings the performers made in 2008. The new footage places them in a bedroom-style setting, where they answer questions, look through photographs, handle makeup and lip-sync to their duet “One and the Same,” which appeared in Princess Protection Program.
During an exchange about the song, Gomez refers to Avril Lavigne, while Lovato adds Kelly Clarkson. The moment reprises the question-and-answer format of their early clips, rather than introducing a newly recorded version of the track. Their original song and the recreated poster connect two different elements of the 2009 film to the 2026 makeup launch.
Another accompanying video shows them revisiting Gomez’s appearance at the 2007 Teen Vogue Young Hollywood Party, including the blue accents she wore in her hair. The exchange adds a red-carpet memory to the film and YouTube references.
The campaign also recalls a period when the pair’s careers frequently intersected. They were both associated with Disney Channel but had separate breakthrough programs. Gomez starred in Wizards of Waverly Place, while Lovato appeared in Camp Rock and Sonny with a Chance. Princess Protection Program remains one of their best-known shared screen credits.
The $50 Delena Bundle Combines Two Existing Blush Shades
The accompanying product is the limited-edition Delena: Soft Pinch Blush Bundle. Rare Beauty lists the set at $50, compared with a stated combined value of $76. It includes two full-size Soft Pinch Liquid Blush products and the brand’s Soft Pinch Blush Brush, which the company values at $26.
Gomez selected Hope, a nude-mauve blush with a dewy finish. Lovato chose Virtue, described as beige peach with the same finish. Both shades already belong to Rare Beauty’s product range. The campaign brings them together as a pair rather than introducing a new color or reformulated product.
“Delena” is the nickname long used to refer to the friends together. The set links that name to two individually selected shades, while the campaign photographs and video establish the Disney references. Rare Beauty identifies the product as an exclusive for U.S. customers purchasing through its own website.
The official listing says the promotional bundle discount cannot be combined with other offers. It does not specify an end date for availability. Other Rare Beauty items visible in promotional material should not be confused with the three products listed in the Delena bundle.
Gomez founded Rare Beauty in 2020, and the company says 1% of its annual sales supports the Rare Impact Fund. Earlier in October, she hosted a Rare Impact Fund benefit in Los Angeles. That event concerned the fund’s youth mental health work and was separate from the Lovato campaign.
Their April Reunion Preceded the Rare Beauty Collaboration
Gomez and Lovato met as children while appearing on Barney & Friends, years before either became a Disney Channel star. In the ELLE interview, Lovato described their friendship as one that had moved through different chapters, with periods when they were not communicating regularly. She emphasized that they remained connected despite those changes.
A visible reunion took place in April 2026, when Gomez attended the opening night of Lovato’s It’s Not That Deep Tour in Orlando, Florida. Photographs showed them together backstage, documenting a public meeting months before the October campaign. Lovato later discussed the renewed contact in connection with their work for Rare Beauty.
The performers have also revisited their Disney-era work individually. In August, Lovato reprised Mitchie Torres in her Camp Rock 3 cameo, while serving as an executive producer on the film. The Disney Channel sequel was a separate production and did not involve the Rare Beauty partnership.
For the blush campaign, Lovato described returning to familiar activities with Gomez. “Being on set together felt like we were back in our old bedrooms making YouTube videos and playing with makeup,” she said in a statement accompanying the launch. Gomez also described the collaboration as a chance to recognize their shared past and their lives today.
The Selena Gomez and Demi Lovato reunion announced on October 28 centers on promotional photographs, a video and an existing makeup line. Neither the brand nor the performers used the announcement to confirm a new Princess Protection Program film or an original duet.
Frequently Asked Questions
When did Selena Gomez and Demi Lovato reunite for Rare Beauty?
Selena Gomez and Demi Lovato appeared in the “Still Making Each Other Blush” campaign released October 28, 2026. The collaboration includes photos, a video and a limited-edition blush bundle.
What is included in the Delena blush bundle?
The $50 bundle includes full-size Soft Pinch Liquid Blush in Hope and Virtue, plus a Soft Pinch Blush Brush. Rare Beauty lists the combined value as $76.
Did Gomez and Lovato record a new version of “One and the Same”?
No new recording was announced with the campaign. The two lip-sync to their 2009 Disney Channel duet in a video modeled on their early YouTube clips.
Where can the Rare Beauty Delena bundle be purchased?
Rare Beauty lists the limited-edition set as available exclusively on its website to customers in the United States. The product page does not provide a final sales date.
How did Selena Gomez and Demi Lovato originally meet?
The performers met as children while working on Barney & Friends. They later became Disney Channel stars and appeared together in the 2009 film Princess Protection Program.
