In the world of beauty professionals, Susie Geda is a trailblazer who defies convention. As both the owner and creative director of BIBO salon, she has harnessed her global experiences and transformed them into the essence of her renowned hairstyling expertise. With a deep understanding that beauty originates from within and radiates outward, Susie’s approach to creativity is rooted in her belief that being a woman inspires and necessitates a constant flow of innovative ideas. By encouraging creativity in all aspects of life, she has created a salon that goes beyond the ordinary, elevating beauty to new heights.
Raised in Africa, educated in India, and trained in London, Susie always envisioned bringing her worldly perspective and unwavering passion for excellence to the United States. She saw it as a country that allows individuals to manifest their dreams into reality. Over the years, Susie keenly observed what people truly sought when they stepped into a salon, realizing that it encompassed much more than just a new hairstyle. In 2017, she took a leap of faith and opened her own space in the heart of Oakland, a community known for its vibrant creativity and relentless pursuit of success. This proved to be a perfect match for Susie’s unique style, as people from all walks of life, embracing diverse forms of beauty and creativity, flocked to her salon.
As a salon owner, Susie’s mission goes beyond creating beautiful hairstyles. She is dedicated to nurturing independent professionals who can flourish and make a living doing what they love. Her strong leadership skills and commitment to teaching others have fostered an environment where stylists thrive. Susie firmly believes in empowering her team to develop their skills and grow as individuals. She imparts efficiency models and emphasizes the significance of building deep customer relationships. In her own words, “Creating independence among my stylists, showing them how to grow and thrive using efficiency models while maintaining focus on customer relationships is how I give back.”
Having reached a pivotal point in her career, Susie is passionate about sharing her knowledge and experiences with others. She understands the value of passing along the tools that have contributed to her own success. By doing so, she seeks to empower not only stylists but also clients to discover their passions and pursue them wholeheartedly. Susie’s salon is a haven where beauty, creativity, and personal growth converge, inspiring everyone who enters its doors.
Susie Geda’s global journey has shaped her into a renowned hairstylist, infusing her work with a unique blend of cultural influences and an unwavering dedication to excellence. Her strong leadership skills and commitment to teaching others have created a community of thriving professionals who are passionate about their craft. As she continues to evolve in her career, Susie is on a mission to share her knowledge, empower others, and inspire them to find their true calling. In Susie’s world, beauty is not just skin-deep but a reflection of one’s inner passion and creativity.
To learn more about Susie Geda and her transformative vision for the beauty industry, visit www.bibosalon.com or check her out on Instagram.
