By: VP Media
Located in the picturesque town of Isabela, Puerto Rico, JJ Cigar Lounge is more than just a cigar bar—it’s a symbol of ambition and cultural pride. This elegant establishment, owned by Jessica Velazquez, a New Jersey native, has captured the hearts of visitors and locals alike.
Jessica’s entrepreneurial journey reflects her deep connection to Puerto Rican culture and her passion for creating meaningful experiences. Here’s what she had to share about her journey and future aspirations: In the picturesque town of Isabela, Puerto Rico, JJ Cigar Lounge stands as a testament to entrepreneurial spirit and cultural pride. Jessica Velazquez, is a New Jersey Girl with Puerto Rican roots, the lounge offers patrons a refined space to enjoy premium cigars and unwind from the hustle of daily life.
Jessica’s journey from New Jersey to Puerto Rico was fueled by a deep connection to her heritage and an immediate affinity for Isabela’s charm. Her vision for JJ Cigar Lounge was inspired by a friend’s cigar shop in Jersey City, leading her to create an inclusive environment that caters to both cigar aficionados and newcomers. Despite not being a smoker herself, Jessica’s dedication to understanding the industry is evident in the lounge’s meticulously maintained walk-in humidor, showcasing a diverse selection of premium cigars.
Since its opening, JJ Cigar Lounge has garnered positive feedback from visitors, with many highlighting the welcoming atmosphere and Jessica’s expertise in helping select the perfect cigar. The lounge’s attention to cleanliness and customer satisfaction has helped it become a well-known spot in Isabela.
Looking ahead, Jessica Velazquez is expanding her entrepreneurial endeavors with the anticipated launch of her own product line in 2025. This venture reflects her passion for creating quality products and her unwavering drive to break new ground in various industries.
For those considering a weekend escape from New York, Isabela, Puerto Rico, offers an accessible and inviting destination. With the usual weather at a pleasant 84°F and sunny skies, it’s an ideal time to visit JJ Cigar Lounge and experience firsthand the elegance and serenity that Jessica has cultivated from the winter months.
A Sit-Down with Jessica Velazquez
Q: How did the idea of JJ Cigar Lounge come to life?
Jessica Velazquez: “When I moved to Isabela, I was struck by how perfect the community was for a cigar lounge—friendly, laid-back, and full of character. I was inspired by a friend’s cigar shop in Jersey City, which made me realize how cigars could bring people together. I wanted to create a similar space but tailored to Puerto Rican culture and hospitality.”
Q: What challenges did you face as a woman entering the cigar industry?
Jessica: “The cigar industry can feel like a boys’ club, but I saw that as an opportunity to do something different. My focus has always been on providing quality and comfort, and I think that approach resonates with everyone, regardless of who’s running the business. It wasn’t easy to learn the ropes, but I believe in diving headfirst into challenges.”
Q: What’s your favorite part about running JJ Cigar Lounge?
Jessica: “It’s seeing people walk in stressed and leave relaxed. That’s what it’s all about. I love helping customers find the perfect cigar or just watching them enjoy the space we’ve created. Knowing I’ve made a small difference in someone’s day is incredibly fulfilling.”
An Ideal Getaway: Isabela, Puerto Rico
With its stunning coastline and welcoming atmosphere, Isabela is an easy weekend retreat for anyone flying out of New York airports. Today’s sunny 84°F weather offers the perfect backdrop for exploring this charming town and stopping by JJ Cigar Lounge for a memorable experience.
Jessica Velazquez’s story is one of resilience, creativity, and bold ambition. JJ Cigar Lounge isn’t just a business—it’s a reflection of her dedication to excellence and community. Whether you’re an aficionado or a curious first-timer, this lounge offers a unique experience.
Stay Connected
Visit the official JJ Cigar Lounge website to plan your visit, and stay tuned for Jessica’s upcoming product line in 2025—a glimpse of the incredible journey this woman is on.
Published by Stephanie M.
