By: Lennard James
Memphis has long been recognized as a city where music, personality, culture, and originality come together, and Southern Soul artist and social media personality Tre Davis, better known as “The Horseman,” is working to add his own chapter to that tradition. With a growing music catalog, an energetic personality, and a social media audience that reaches well beyond the Mid-South, Davis is positioning himself as an entertainer capable of connecting the worlds of Southern Soul music and digital entertainment.
Davis has already developed something many emerging artists spend years attempting to build: an audience. According to information provided by his team, The Horseman has accumulated more than 967,000 combined followers across Instagram, Facebook, and TikTok, along with approximately 2.2 million TikTok likes. Those numbers demonstrate the potential reach of an artist who understands that today’s entertainment industry is not limited to radio spins, record sales, or appearances on traditional stages. Artists increasingly build relationships with audiences every day through short-form video, social media interaction, humor, personality, music, and shareable moments.
For Davis, that digital presence complements his growing involvement in Southern Soul.
One of the records helping introduce audiences to his musical personality is “Cougar Thang,” featuring Rabbitt Orr. Released through Horseman Records in 2025, the single is available across major music platforms, and Southern Soul R&B’s Daddy B. Nice included “Cougar Thang” among its Southern Soul song listings in 2025.
The song provides Davis with a record that fits naturally into the fun, personality-driven environment surrounding today’s Southern Soul scene. “Cougar Thang” gives The Horseman an opportunity to bring together music and the charismatic persona that has helped him attract attention online. The collaboration with Rabbitt Orr adds another dimension to the record, while its accessible concept gives listeners something easy to remember.
The track is also part of a developing catalog. Davis followed “Cougar Thang” with the 2025 single “Trail Ride Grind,” released through Horseman Records, and his recorded output has continued into 2026 with songs including “Lead em to the Water” and “Lil booty.”
That continued output comes at an interesting moment for Southern Soul. The genre has been experiencing increased visibility through social media, line dancing, trail rides, concerts, viral records, and younger artists discovering new ways to introduce Southern Soul to audiences. Southern Soul R&B’s review of 2025 specifically highlighted the influence of viral artists, TikTok videos, line dances, and a wave of younger performers who helped bring new attention to the genre.
That environment could prove especially compatible with an entertainer like Davis.
The Horseman does not have to build a social media personality from the ground up and then attempt to introduce it to music fans. He already has a digital audience and an established ability to capture attention. The opportunity now is to continue converting that attention into listeners, event audiences, media appearances, interviews, collaborations, and broader recognition throughout the Southern Soul marketplace.
Davis’s personality may be one of his most important assets. He is charismatic, entertaining, comfortable in front of the camera, and capable of bringing energy to an interview or live appearance. In an entertainment environment where audiences increasingly want to know the personality behind the music, that ability matters.
Fans no longer experience artists only through a three-minute song. They encounter them through TikTok clips, Instagram posts, Facebook videos, interviews, backstage moments, livestreams, podcasts, comedy, performances, and personal interactions. An artist who can entertain before the music starts has another avenue for creating a lasting connection.
For The Horseman, the next stage is about expanding that connection.
With several local appearances planned across Mississippi and Arkansas, Davis has an opportunity to strengthen his presence throughout the Mid-South while introducing new audiences to his music and personality. Memphis provides an important foundation, but the Southern Soul circuit extends across communities throughout Mississippi, Arkansas, Louisiana, Alabama, Tennessee, Georgia, Texas, and beyond.
The culture surrounding the music is equally important. Southern Soul is built around relatable storytelling, dancing, grown-folks entertainment, trail rides, festivals, clubs, family gatherings, and audiences who want music that makes them feel something. Increasingly, social media is extending that culture far beyond traditional venues.
That is where Tre Davis has an opportunity to distinguish himself.
He can be the recording artist audiences hear, the performer they see onstage, and the Horseman they already recognize from their phones.
“Cougar Thang” provides a strong introduction. His subsequent releases demonstrate that he is continuing to record rather than depending upon one song. His social following gives him an established promotional platform. His personality gives television, podcasts, radio, digital media, and event promoters another reason to pay attention.
The pieces are beginning to come together.
For Memphis and the broader Mid-South, this may be the right time to become familiar with Tre Davis, The Horseman. He represents a new generation of Southern Soul entertainers who understand that building a career today requires more than recording music. It requires personality, consistency, visibility, audience engagement, and the ability to turn followers into genuine fans.
With nearly a million combined social media followers reported across his platforms, millions of TikTok likes, new music, and appearances throughout the region, The Horseman is preparing to take his personality from the screen to more stages.
And if “Cougar Thang” is the introduction, Tre Davis appears ready to show Southern Soul audiences that there is much more to come.
