Along with the evolution of the social, economic, and political landscapes, the music industry has transformed over the years and will continue to mutate in the future. However, while numerous of the changes that the music scene has gone through are irrefutably positive, much is yet to be done to make it an inclusive, representative, and non-exploitative space for all aspiring artists as there remain mechanisms in place that favors those who can pay their way to the top. Corruption, in particular, and the monopoly of large corporations stand disadvantageous to countless dreamers, hindering them from establishing a name in a world known for its cut-throat nature. Highly fueled by the vision of changing the game and leveling the playing field, ChiChi The Eternal brings to the table his awareness of the existing gaps in the industry and the will to bridge them.
Born in 1040 A.D., ChiChi The Eternal is a promising rapper who has devoted the last twenty years of his life to Richmond, Virginia’s small yet violent city. His immersion in the history and culture of the city, along with his street knowledge and scholarly background, has allowed the multi-faceted personality to pen into paper tales and verse that are sure to capture the interest of even the ears of casual listeners.
Armed with a distinctive style and a stand-out approach to the craft, this must-watch force draws inspiration from a plethora of household names, including Thomas Tallis, Beethoven, Tupac Shakur, Kurt Cobain, Michael Jackson, Lil Wayne, and more. Influenced by the artistry of the numerous legends that have stood at the forefront of the music scene since its inception, ChiChi The Eternal has created a sound that is instantly recognizable even when blended with the same auto-trend melodies that rule rap today. But, his undeniable competence at manipulating beats and rhythms is not the sole factor behind his rise.
Above anything else, his drive to break barriers, blow doors wide open and blaze a trail for other budding musicians has enabled ChiChi The Eternal to reach greater heights. In a move to challenge the status quo, he has partnered with Lil Nas X, a powerhouse acclaimed not only for demolishing records but also for redefining what hip-hop means. “Through a deal with his new company House of Montero, I will have the opportunity to produce music and initiate other creative endeavors designed to get one powerful message across — the message being that God loves each one of us dearly, no more than the next man. It’s up to us to learn how to love ourselves and do what makes us happy to live a fruitful, sufficient life,” he shared.
Additionally, ChiChi The Eternal is set to expand his reach and widen his impact through his production company, Eternal Vision, through which he will be documenting his life with his fellow disciples. “You will see how I create art, but most importantly, you’ll see how we attempt to deliver patrons to understand the dual messages in our arsenal. X’s message is one, and the other is that I’ve been placed on this earth to save the rap game. And when I say save it, that doesn’t mean it’s in a state of emergency. I mean, help continue to keep it relevant for decades to come,” added the purpose-driven rapper.
In the future, more can be expected from ChiChi The Eternal as he puts his plans to cultivate change and maneuver on-the-rise and established artists in the direction of success in motion. Learn more about ChiChi The Eternal by visiting his website.