Entertainment Monthly News

Darucci Leather, a Rising Outerwear Brand Born Out of Zo Sha’s Dedication and Perseverance

So many of the leaders who now stand at the summit of their industry came from humble beginnings. In particular, those who are now considered as authorities in the entrepreneurial space started with nothing on them but dreams for a future of success. Today, apart from setting an example of what it means to be on top, these powerhouses bear stories showing aspirants how to translate their visions into reality. One such go-getter who has managed to take center stage after overcoming numerous odds is Zo Shah, the founder of Darucci Leather. This once underdog now acts as a beacon of hope for others, and as he carves a path toward the forefront of the industry, he aims to send across a message emphasizing the importance of believing in oneself.

“The name of the game is believing in yourself,” shares Zo Shah, a self-starter who was born and raised in Pakistan and moved to the United States together with his family when he was thirteen. The Darucci Leather CEO underscores how essential it is to have faith in one’s abilities. Armed with this particular success-enabling perspective, he was able to create a fast-growing brand that has demonstrated the potential to become a household name from the get-go. 

The establishment of Darucci Leather was made possible because of the support of Zo Shah’s father, who was always by his side, supporting him with his endeavors and pushing him toward the direction of his dreams. The hustler was also fortunate to have had the guidance of family members who already had highly-accomplished ventures attached to their names. After receiving help from a trusted friend, he started out with a small loan and began the journey toward the commercial space as a wholesaler. 

By persevering and barreling through barriers, Zo Shah was able to build Darucci Leather into what it is right now — a widely-acclaimed celebrity coat brand that has been making waves in the industry since it opened its doors back in 2013. Best known for its inventory of top-notch products, it handcrafts and manufactures its line of coats and provides them to customers straight out of its own facility. 

So far, Darucci Leather has been the go-to choice of countless fashion-forward individuals. It has also made jackets for tons of celebrities, from 50cent to FettyWap, boasting a clientele list that includes an array of retailers, wholesalers, musicians, athletes, and newly organized businesses that desire to launch a brand of their own. 

Amidst a plethora of competitors within the saturated clothing industry, Darucci Leather succeeded in distinguishing itself and staying afloat by manufacturing and distributing its own signature designs. Given this decisive competitive advantage, it is set to reach greater heights moving forward and evolve into one of the top outerwear brands in the coming years. As it continues following the path toward the limelight, Darucci Leather and its founder, Zo Shah, hope to encourage other entrepreneurs to keep giving it their all until they materialize their dreams.

Learn more about Darucci Leather by visiting its website.

Share this article

(Ambassador)

This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of Entertainment Monthly News.