Social media marketing (SMM) and influencer campaigns have been evolving at an increased pace, driven by the constant flux of the digital landscape. The power no longer lies in the hands of traditional advertising mediums. Instagram, Facebook, TikTok, and other social platforms have become the new marketplaces for brands (and individuals) seeking to connect and engage with their audience in real, authentic ways.
According to Jordan Lintz, CMO of HighKey Enterprises LLC, the intensifying competition in this realm demands SMM strategies to be more creative than ever. “Simply posting aesthetically pleasing photos and catchy captions isn’t enough anymore. To truly stand out, you must deliver compelling and immersive experiences that genuinely resonate with your audience’s interests and values.”
As the co-founder of HighKey Enterprises and one of the driving forces behind the HighKey Agency – a division specializing in social media growth and management – Jordan has been instrumental in redefining the contours of SMM. His holistic approach, which prioritizes authenticity and mutually beneficial relationships between brands and influencers, has turned the agency into a household name in this dynamic sector.
Jordan highlights that HighKey Clout’s campaigns are designed to be fun, quick, and easy for all parties involved. A tactic that has yielded incredible results for the agency so far has been the numerous giveaways done in collaboration with a number of stars.
The way the giveaways work is simple yet impactful: clients only need to sponsor the giveaways, while celebrities produce some photo or video features with HighKey to help advertise the campaign. This symbiotic relationship, in turn, allows sponsors to grow their reach and engagement further.
Jordan credits the success of this strategy to a blend of time-tested social media marketing tricks and a unique HighKey twist.
“Influencer marketing and giveaways have always been powerful tools for growth and brand awareness,” he says. “But at HighKey, we decided to elevate this low-key approach. We introduced a high-key component: we collaborate with celebrities and superstars as our influencers, and our giveaways feature irresistible items.”
But this “high-key” element is more than just a marketing tactic – it’s been a game-changer for everyone. The collaborators get paid to do a giveaway for their fans. The fans have a chance to get a precious item for free, while clients can get huge exposure to a USA-based audience on social media.
For instance, in one of the Instagram Giveaways, Jordan partnered up with 6ix9ine, and they gave away a Mercedes Benz, two Christian Dior bags, and two iMacs. Other collaborations have also featured DaBaby, Snoop Dogg, and Bella Thorne.
However, for the success of any campaign, especially one as complex as this one, choosing the right person to partner up with is critical – yet laden with multiple considerations and potential challenges. Jordan shares that a celebrity’s readiness for a giveaway and alignment with the brand is essential.
“Some celebrities also don’t feel like a brand aligns with their vision or identity, or they don’t see it generating enough income, which is reasonable,” he says.
On the other hand, Jordan reveals that a celebrity’s fame level plays an equally important role. Over the years, HighKey has collaborated with 50 stars- with big names like Kevin Hart and Khloe Kardashian gracing the roster. While partnering up with high-profile celebrities includes a handsome price tag, HighKey Clout’s incredible track record vividly displays that this investment does yield substantial returns.
Looking ahead, it’s clear that the future is bright for Jordan, his brothers, and the rest of the HighKey team. By crafting a mind-blowing strategy with their star collaborations and maintaining a unique approach throughout their operations, they have set a gold standard in the industry, kicking open the door to an even more brilliant trajectory in 2024—and beyond.
As Jordan says, “Our journey has just begun. There’s a world of exciting possibilities and opportunities before us, and my team and I are ready to jump right at them.”
