With a world turned on its head and countless uncertainties ahead, Jack Fulton Smith was on the verge of losing every sense of motivation he had. There was nothing he could do with the whole world focused on staying alive and surviving the pandemic. His band, Idolising Nova, where he performs as the lead singer, stopped attending shows or performing to their fans. Jack was faced with one question: How would they keep their fans engaged with them so they don’t move on? In what seemed like a eureka moment, Jack summoned his bandmates and encouraged them to start writing more songs. There was enough time, and nobody was doing anything else.
In retrospect, this would be the best decision that Jack made in the entire 2020. Today, he looks back and smiles because that decision put his band on the map and kept them relevant throughout the pandemic till now. In 2020, Idolising Nova released three singles that connected with the fans positively. Those singles each racked up impressive streaming numbers that have kept Idolising Nova up there as one of the best-rated bands in the UK.
Despite Jack Fulton Smith not having any prior experience of being part of a band and despite the COVID-19 pandemic, he maintained his focus on keeping Idolising Nova relevant with the fans and audience. As the band’s lead singer, Jack takes on most of the songwriting, and the three songs that the band released made it to national TV and radio stations in the UK. Those songs also permeated the Middle East and achieved great success in these regions, especially making it to the top of the charts in Qatar. The band is currently being eyed as one of the most exciting upcoming bands in the United Kingdom.
In his personal life, outside Idolising Nova, Jack was influential in growing Stilton Butchers, a family-run business known for their great customer service, high-quality meat, and well-packaged efficient delivery nationwide. Jack recognized the importance of adapting to the new digital world, and he implemented these changes at Stilton Butchers as the company’s digital marketing manager. Through his efforts, the company is now recognized as one of the biggest online butchers in the UK. He used the same strategies with Idolising Nova to help the band gain online renown. “Adapting to these unprecedented times is essential – the goals were still the same, just the pathway to achieving them had changed.”
As part of the ways Jack wanted the band to stay connected to fans, the band organized giveaway contests, live sessions playing acoustic versions of songs, Instagram Live Q&As, lockdown photoshoots via Facetime, and many other cool activities. Now, Jack Fulton Smith has realized how to keep things going and make their fans happy. He looks forward to growing his brand bigger and signing a major record deal soon. He has also renewed his resolve to achieve success now more than ever and has set plans in motion to help as many upcoming artists and bands as possible.
Learn more about Jack Fulton Smith and Idolising Nova on the official website.