Making it as a musician in today’s highly competitive market can be challenging at the very least. While today’s technologies and digital platforms make it easy to launch an entertainment career, the game has become too crowded. If there’s anyone who knows how to build a standout brand in the world of music and performing arts, it’s Karma the Artist. Today, the top-tier performer looks to take promising artists under her wing as she goes full swing into artist development, consulting and creative partnerships.
An artist in every sense of the word, Karma has been into music since her early days. She started pursuing music at the age of seven and gave all that she was to the craft. As she would eventually come of age, she immersed herself into the music of Teedra Moses, Aaliyah, Ryan Leslie, Missy, and Chrisette Michele. Not long after, she started writing original material and started experimenting within the confines of soul, hip hop, and R&B.
Karma picked up a degree in sound engineering and post-production, which she used to start creating her first mixtape in 2012, entitled “The Good Karma Project.” The collection of original tracks would receive critical praise and land her in publications like The Hype Magazine, Fresh Ndef, LA Talk Live, Naughty Down Radio, Always Therro, CookiBOX, Pure Soul Magazine, Qubeey, Smashed TV, YV Mag, The Source, Urban Magazine and Parallel Music.
Since then, Karma’s unique musical gifts have brought her around the country, performing on some of the biggest stages alongside celebrity artists like Joyner Lucas, Marques Houston, Tyga, Chris Brown, Isley Brothers, Maze, and Frankie Beverly. The young and rising artist has performed in several iconic venues, including The Staple Center, House of Blues, The Kodak Theater, and many others.
Karma’s top singles, namely “The Birthday Song” and “Cry,” have reached up to 250,000 streams on platforms like Spotify, Tidal, and Apple Music, a feat not all too common in today’s highly saturated streaming markets. She has since launched another ground-breaking single entitled “Before It’s Over,” which is quickly gaining momentum.
Despite all of Karma’s success, she still hasn’t forgotten her roots. The iconic breakthrough artist still remembers what it’s like to be an artist trying to break through the cracks of music renown. Accordingly, she has made it a goal to aid other gifted Los Angeles-based artists in duplicating her success. Karma has launched a company called Good Karma Entertainment, which aims to provide a safe space for artist collaboration, creation, and production. She hopes that by providing guidance and mentorship to other aspiring professional artists that she can positively impact the lives of musicians, songwriters, and performers from the California region and beyond.
Under Good Karma’s bubble, the music business professional and executive has also released Treble Girl Entertainment, a purpose-driven organization founded to help women in the entertainment industry through consulting, business development, brand development, release strategy, web and logo design. Karma has also launched a non-profit called Find Your Karma, which aims to help people who battle with depression, lack of confidence, and mental health disorders by providing free resources, evaluations, job placement services, and other forms of support.