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Motown Records Collaborates With Google for Black History Month Tradition

Photo: AfroTech

Motown Records has announced that they will be collaborating with Google this February to honor Black History Month.

The Motown Records Creator Program Supported by Google (the name of the collaboration) seeks to help empower women of color. 

Motown and Google will team up to pick out and financially back “the next outstanding woman content creator, videographer, or creative producer/director.” This is the perfect opportunity for a talented lady to come together with some of Motown’s most notable clients and executives.

“As an artist, it is always a goal of mine to work with incredible women creatives and I believe that talent can truly come from anywhere,” Motown R&B artist Tiana Major9 said in a statement. “I am so excited to work closely with Motown Records and Google on this Creator Program to help uplift emerging creators.” 

Women who are 18 years old, based in the US and want to work as a creative collaborator for Motown Records from March to July should apply by March 8th at 11:59 p.m. PT, online through the Changemakers program website. 

The lucky individual will be enabled to make content that narrates the tales of Motown Records’ women, including Tiana Major9. 

“Motown has always been a destination where creators come to bring dreams to life. This creative program, in partnership with Google, will provide opportunities for women creatives to elevate and even further develop their craft. I’m looking forward to all of the diverse content from the selectees and partnering with a dynamic woman to create culturally driven innovations that connect globally,” said Ethiopia Habtemariam, chairwoman and CEO at Motown Records, in a statement.

“Google firmly believes that everyone deserves to see themselves equally in every room and throughout the media we consume. Through this partnership with Motown Records, we’re excited to help provide well-deserved resources to an aspiring woman music industry innovator to work alongside Motown’s vibrant roster of artists and influential label leaders, bringing their creative visions to life,” said Google entertainment partnerships lead Elle Roth Brunet.

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