Publicity For Good Scouts for Industry’s Rising Stars at Expo West 2024

E Monthly News Contributor

Premier PR Firm Seeks to Elevate Purpose-Driven Brands Following Dynamic Pitch Slam Event

Anaheim, CA / March 2024 / In the dynamic ambiance of the 2024 Natural Products Expo West, Publicity For Good (PFG) navigates amidst esteemed exhibitors, serving as a guiding light for purpose-driven brands aspiring to leave their mark on the industry. Notable among attendees were PFG’s esteemed client brands, including trailblazing disruptor Dignity Coconuts, the prominent billion-dollar Australian lifestyle brand NATPAT, and the seasoned gluten-free industry veteran Dr. Schär.

As the leading PR firm specializing in amplifying the voices of socially responsible consumer packaged goods (CPG) brands, PFG is fervently engaged in discovering the next transformative brand at this year’s Expo West.

With a sharp eye for innovation and a steadfast commitment to social and environmental responsibility, PFG’s Heather Holmes possesses a knack for identifying and uplifting emerging stars in purpose-driven business. And what better platform to scout for talent than the highly anticipated Pitch Slam event?

As the curtains drew on the 2024 Natural Products Expo West Pitch Slam, a palpable excitement lingered. Fifteen promising emerging brands showcased their potential in this eagerly anticipated event, contending for the chance to revolutionize the industry.

Held at 5 p.m. on Tuesday, March 12, in Grand Ballroom F at the Marriott, the Pitch Slam drew eager crowds, witnessing each brand’s founder take center stage, presenting their best strategies to a panel of judges in concise three-minute pitches. The intensity soared as founders showcased their innovations, missions, and visions for the future.

Following the initial presentations, judges grappled with the task of selecting five finalists from the impressive pool of contenders. Tensions peaked during the lightning round, with judges firing questions at finalists, who adeptly responded, seizing their moment to shine.

Throughout the deliberations, audience members weighed in, casting their votes for their favorites. Excitement climaxed as champions emerged, with one fortunate brand securing the coveted prize: a complimentary booth at Expo West 2025 and over $30,000 in New Hope Network services.

The participating brands showcased diverse products and missions, each harboring the potential to make a profound impact in the industry. Noteworthy contenders included Alice’s Sweet Tooth, Brune Kitchen, Chuza, Cien Chiles, Dr. Noah, Fair & Square, The Cracker King Artian Crackers, Farmer Foodie, Kekoa Foods, Lentiful, Maspanadas, Painterland Sisters Organic Skyr Yogurt, Philosopher Foods, Ringa, and Theo’s Plant-Based.

As the fervor from the Pitch Slam event resonates throughout Expo West, Publicity For Good (PFG) stands poised to champion the next breakthrough brand. If you’re among the budding luminaries of the CPG world, seize the opportunity to connect with them, amplify your voice, share your narrative, and propel your brand to unprecedented heights of success.

About Publicity For Good

Publicity For Good (PFG) is a disruptive communications firm founded by Heather DeSantis, a celebrated publicist and former Miss Ohio International. Specializing in providing high-level publicity, thought leadership, awards and social media services for purpose-driven clients in the food, beverage, and beauty industry. For over 10 years, PFG has established itself as the country’s premier PR agency for CPG brands with a commitment to social good. PFG’s portfolio of over 200 purpose-driven clients includes renowned brands such as Nutpods, Flying Embers, Eco Lips, Prospector Popcorn, Good Stock Soups, Lola’s Fine Hot Sauce, Dignity Coconuts, and True Aussie Beef & Lamb granting them a greater share of voice and influence in their respective industries . Recognized as the Bulldog PR Awards Gold Small Agency of the Year in 2019, O’Dwyer’s Best PR Firm for CPG Brands in 2020, and the Bulldog PR Awards Bronze Midsize Agency of the Year in 2021, PFG is dedicated to helping purpose-driven brands grow and make a meaningful impact. With a focus on integrated social media and PR services, we empower our clients to become leaders in their space, driving visibility, market penetration, and growth.